Privacy Policy. 

1. Introduction & General Terms Choice Taxis is committed to protecting you and your family's personal information when you are using our services. This Privacy Policy relates to our use of any personal information you provide to us via phone or text, by email, in letters or correspondence. 

It also relates to our use of any personal information you provide to us by any medium including our apps, phone calls and email.  

In order to provide you with the full range of Choice Taxis services, we sometimes need to collect information about you. Choice Taxis is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the "data protection laws"). Choice Taxis websites contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. They will govern the use of personal information you submit, which may also be collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Although all our calls are recorded the recordings are suspended if we need to take any credit/debit card details over the phone. All credit/debit card details of customers, no matter how we receive them, are only held encrypted on our computer system.

2. What information will Choice Taxis collect about me? When you participate in, access or sign up to any of Choice Taxis services or make any booking we may receive personal information about you. This can consist of information such as your name, email address, postal address and telephone number or mobile phone ID. By submitting your details, you enable Choice Taxis to provide you with the services you select.  

Our booking apps may collect personal information from you in order to fulfil your service requests, This includes email address, personal name, postal address and contact numbers.

The booking apps may request access to your contacts list if you wish to use the “buddy feature” this allows us to send messages to another person in your contact list when you are using our service. Any personal information used is only for the operation and fulfilment of a service requested by you.

Choice Taxis also uses cookies and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet) from visitors to Choice Taxis websites.  

3. How will Choice Taxis use the information it collects about me? Choice Taxis will use your personal information for a number of purposes including the following: a) to provide our services and to deal with your requests and enquiries; b) for "service administration purposes", which means that Choice Taxis may contact you for reasons related to the service (e.g. to provide you with password reminders or to notify you that a particular service has been suspended for maintenance); c) to provide you with information about our services; d) to use IP addresses to identify the location of users, to block disruptive use, to establish the number of visits from different countries and to determine whether you are accessing the services from the UK or not; e) to analyse and improve the services offered on Choice Taxis websites; f) to provide you with the most user-friendly navigation experience. Choice Taxis may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes. g) Where Choice Taxis proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes other than those listed above.  

4. When will Choice Taxis contact me? Choice Taxis may contact you: a) in relation to any service, activity or online content you have signed up for in order to ensure that Choice Taxis can deliver the services to you; b) in relation to any correspondence we receive from you or any comment or complaint you make about Choice Taxis services; c) in relation to any contribution you have submitted to Choice Taxis, e.g. via text or voicemail message; d) to invite you to participate in surveys about Choice Taxis services (participation is always voluntary); and for marketing purposes, where you have agreed to this (see section 5 below).  

5. Will I be contacted for marketing purposes? Choice Taxis will only use your information for marketing purposes, or to promote new services or activities where you have agreed to this.  

6. Will Choice Taxis share my personal information with anyone else? We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in section 7 below. Generally, we will only use your information within Choice Taxis. However, sometimes Choice Taxis uses third parties to process your information on our behalf. Choice Taxis requires these third parties to comply strictly with its instructions.